How much prospecting and outreach should a graduate expect to do?

Especially when you are going after your first client, I would plan to spend consistent time every week having conversations, reaching out to your network, asking for referrals, offering audits, following up, and getting your offer in front of businesses.

My personal recommendation when someone is actively trying to land that first client would be to carve out 30–60 focused minutes a day for business development.